86% of buyers are willing to pay more for a great customer experience and 65% believe a positive experience (with a brand) is more influential than great advertising. However, creating a memorable customer experience is not as seamless as it appears. The little details such as including a personalized card with every order or having a sales representative place an order online (for you) while in-store only becomes a reality due to omnichannel operation processes. See below for the top three challenges retailers face in their operations and how an omnichannel system can help resolve or lessen these challenges.
The top of the challenges retailers face in their operations is enterprise visibility. Why is enterprise visibility considered the top challenge? Well, it is the first step when transitioning to an omnichannel business model. For example, if your sales team is unable to view inventory in multiple warehouses and store locations, you are robbing your customers of a seamless experience. Productive omnichannel operations empower your team. They provide them with access to inventory data on technology such as an iPad or tablet.
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. In fact, 51% of firms use at least eight channels within their CX programs. How many channels are you currently selling on? Are they all accessed through different logins/platforms? If multiple logins/platforms and paper records are in any of your answers, there is an easier method. Siloed operations are one of the main challenges retailers face in their operations. Omnichannel operations streamline processes allowing inventory tracking and data to be accessed in one system.
Lack of flexibility
The shopping experience today is very different from what it was ten years ago. And what it will be ten years from today. The customer experiences of the future will be more personal, very convenient, and as seamless as possible. In order to stay relevant, brands must adapt NOW to an operational model that can handle the flexibility that will be required. Investing in systems such as Deposco can help increase efficiency and provide the personalization necessary to compete today and in the FUTURE.